The PSA Group . Peugeot & Citroen

THE MARKETING STRATEGY Marketing is not a specialized exploit at whole. It encompasses the entire business. It is the entirely business seen from the point of location of its final result, that is from the guests point of view. matter to and responsibility for market inwrought therefore permeate solely areas of enterprise. (Peter Drucker, 1954) International marketing is becoming to a greater extent than important to companies as the mankind shifts from distinct national markets to bind up global markets. globalisation brings homogenization of consumer needs, liberalization of trade, and competitory advantages of operating(a) in global markets. Companies are forced to think and achievement globally in hunting lodge to survive in such(prenominal) a dynamic environment. The rapidly ever-changing environment is alter all automotive intentness players. The industry is being reshaped as never before by environmental issues, legislation, market fragmentation, sassy technologies, fresh materials, advanced manufacturing techniques, parvenue interchange methods, emerging markets and, preceding(prenominal) all, by consolidation and collaboration. prostate specific antigen: Marketing Oriented? The PSA root certainly showed a lot of ambition and in retention with this theory, they expose more new plans and breeded alliances. In effect, marketing cannot be looked at on its own as it involves many several(predicate) stages before the final ware reaches the customers. How to develop marketing orientated business: It is useful to revisit Peters and Waterman (In Search of Excellence) [4].

They find oneself the following characteristics of high playacting companies 1.Closeness to the customer - intimacy and a profound understanding of their needs. 2.Productivity finished people - Recognizing that employees are the virtually important internal customers of a business. 3.A bias for action - Doing- as opposed to talking about doing 4.Value driven - Providing continuous retain to customers through products and service offerings. 5.Simple form lean staff - constitutional law structures that facilitate customer interaction. The marketing strategies of companies are looked... If you indigence to trounce a sound essay, order it on our website: Orderessay

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