Kmart

Overview, Current Technology Assessment, and Value Chain AnalysisKmart Holding?s purchased Sears Roebuck in an effort to help the two struggling companies stall bring out by combing their technology. Kmart who had filed bankruptcy whatsoever(prenominal) years ago has taking on a parvenue challenge. The two companies integrate in a deal cherished at near $11 billion, creating the third-largest retailer in the U.S. Kmarts chairman, Edward J. Lampert and Sears president Alan Lacy distribute tongue to that the idea behind the merger is to build up a new high society, not tear down an old nonpareil. save they also argon betting that a new centering team piece of tail forge a single, lower-cost competitor out of two recurrent laggards, which likely testament mean change off some stores and cutting redundant operations. They pass on intermingle their operations with a single great culture, and the two retail chains may exchange both store locations and merchan dise chumps in the process, give tongue to top management. (O?Neal, Chandler, & Dresser, 2004). The new Sears Holdings Corp. will have some $55 billion in one-year revenue, and about 3,450 stores, the companies said. Sears Holdings will act as the holding company for Sears and Kmart, which will persist in to absorb separately under their brand names and operate separately under their respective names. Kmart is the baffle to get Martha Stewart plate products, Jaclyn Smith fashions and the popular Joe Boxer line.

Sears is the station that carries Kenmore appliances, Craftsman tools, bring out hard batteries and, more recently, Lands End apparel. contribute management believ es by combining these two stores it will giv! e customers a great selection at choosing top grapheme brands under one roof. (C everyplacet, 2004). Analysts and media top management of the two companies said they see a significant opportunity for Sears to take over some of Kmart locations as it pursues an off-the-mall growth strategy. Kmart, If you want to get a full essay, instal it on our website: OrderEssay.net

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