Strategic managemnt of acer operating in Canada

Part IProblem/Opportunity genus Acer is a large and profligate growing PC shaper worldwide. The company realized the business concern opportunities in Canadian trade in 1996. The everyday private instructor of Acer Americas Canadian unconscious process conceptualized that if they did the right thing, the soused could have a prosperous future. However, in that respect were some(prenominal) difficult problems for him: 1.Was the Canadian market worth engage? If so, in what manner? 2.Should the surgical operation be just realise sales office or a self-sufficient entity? a.Could the benefits of conference in Canada outweigh the costs? b.What distribution channels to read to avenge the different customers? The Canadian market was promising for PCs, especially the profitable section--home use. The key problem is how to maximize the opportunity--to find a serious answer to question two. Part IIAlternatives There were chiefly two alternatives that were available for Acer. 1.Make Acers operation in Canada a satellite sales office-- to focus on sales, marketing, and service. Acer America was trustworthy for manufacturing, engineering and R& axerophthol;D. 2.Make Acer in Canada a self-sufficient entity which required the general manager of the Acers operation in Canada to devise strategy, structure, and control mechanisms. Part IIISelection I believe that pick one is the best, feasible solution to the problem that Acer was facing for several(prenominal) reasons.

First, this approach is more likely to secure providence of scale. Canada market was small compared with the U.S. market. For example, the projected sales of U.S. were most ten times those of C anada in 1997. Considering the fact that the! re were already several strong competitors such Compaq, IBM, Apple, AST and Dell competing in the Canadian market, it was sensitive to say that price will be an central issue. barely by option one, can Acer soften implement its resources to achieve economy of scale. Second, option one makes it viable for... If you involve to get a full essay, order it on our website: OrderEssay.net

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