Vivendi Universal Case Study Project MGT 480: Business Research Applications

Vivendi normal Case Study Project Vivendi Universal (VUE) currently holds the arrange as one of the worlds drawing cards in media, communication, entertainment, publishing, environmental management, and urine resources since its inception as Compagnie Générale diethylstilboestrol Eaux (CGE) in 1853 when it received an Imperial harness to supply peeing to Lyons (Vivendi Universal, 2001). After a series of acquisitions and line of credit partnerships that include television channel+, Cegetel, SFR, Havas, Seagram, mp3.com, USFilter, Universal Entertainment and Onyx Environmental, Vivendi Universal realized annual tax income of $56,490 billion at closing 2001 (Multex, 2002). However, VUE has recently seen a smashing drop in straining prices and a downgrading by S&P and Moodys, which has resulted in the current troubles that Jean-Rene Fourtou, the new school principal Executive officer who took office on July 3, 2002, faces as he struggles to turn the orderliness ar ound. Company Background and Holdings VUE is actually listed under cardinal opposite stock symbols on the New York Stock deepen (NYSE); V for Vivendi Universal and VE for Vivendi Environnement. Under the Vivendi Universal umbrella, there argon the pursuit subdivisions: Universal Music Group (UMG) - the worlds leading music phoner with approximately 22.7% of the world music market. The stolon half 2002 unaudited tax revenue for UMG was ?2.87 billion (Vivendi Universal Music, 2001).

Vivendi Universal Publishing (VUP) - VUP is ranked tertiary worldwide in the global publishing market with a graduation half 2002 unaudited revenue of ?2.14 billion. VUP holdings include Alianza Editori al, Houghton Mifflin, Blizzard Entertainment! , sierra Entertainment and Universal Interactive (Vivendi Universal Publishing, 2001). Vivendi Universal TV & Film - This division includes Canal+, the European loss leader in pay and digital television services. Also include in this division is the Vivendi Universal Entertainment, which provides service and entertainment finished with(predicate) the Universal Studios Group and USA Entertainment subdivisions. The combined first half 2002... If you want to get a full essay, show it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay