Blue Nile

Company Profile blue(a) Nile was founded in 1999 and today, it is one of the largest on marches retail merchants of diamonds. In addition to selling diamonds, it alike offers platinum, gold, pearl, and sterling silver jewelry. It is headquartered in Seattle, Washington and it operates in 25 countries, offering products through its joined States, Canada and the United Kingdom websites ( spirited Nile Inc, 2009). The fraternity is publicly traded on the Nasdaq line exchange and has received some(prenominal) rewards for its service, price and education. Its mission is to be the best jewelry retailer in the industry, and it impart visualize that by providing high whole step products at compelling specify through a tidy shopping experience. The community delivers a great customer experience, as well as providing consumers with a unique vogue to steal rings and different becharm jewelry. Blue Nile displays diamond inventories visible(prenominal) with the suppliers on its websites without actually property them until customers place an order. The website offers a good range of educational materials that retire the consumers the ability to handle the whole shopping transit (Investor Relations, 1999). another(prenominal) substitute is to contact its call bone marrow where customers can discourse to develop diamond and jewelry consultants.

steerage will be presumption on all travel in the process of get diamonds and fine jewelry, such as selecting the correct item, purchase, financial climb and payment alternatives and shipping services. Blue Nile has a significant favor over its competitors in the way it operates. The strategies, distribution channels and supplier solution lower the accompanys cost and contemplate in barriers to entry. Contracts with suppliers give it the adjust to sell stones online at volume-pricing discounts. These are wholly a a few(prenominal) advantages that separate Blue Nile from other competing companies, which we will analyze more in depth as we go on with our project. The company has a partnership with cashbox of the States through which it offers finances for...If you motivation to get a practiced essay, order it on our website: Orderessay

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