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Towards the two-way symmetrical communication model: The use of kindly media to create dialogue around brands By Christelle Matthee s205002269 Submitted in incomplete consequence of the requirements for the degree Magister Atrium in Applied Media Studies in the might of Arts at the Nelson Mandela metropolitan University JANUARY 2011 SUPERVISOR: Mrs. Bianca Wright, HOD Department of Journalism, Media and Philosophy, Nelson Mandela metropolitan University 1 DECLARATION I, CHRISTELLE MATTHEE, in uniformity with Rule G4.6.3, herewith decl ar that: ? This treatise is the result of my own superior interrogation and that this travel has not previously been submitted for assessment to another university. ? This research contained in this treatise is being submitted in partial fulfilment of the requirements for the degree Magister Atrium in Applied Media Studies in the Faculty of Arts at the Nelson Mandela metropolitan University in Port Eli zabeth, S starth Africa. ? totally sources utilise or referred to in this treatise have been documented and recognised. I hereby shew on consent for my treatise, if accepted, to be do available to the Nelson Mandela metropolitan University subroutine library and for the title and summary to be made available to outside boldnesss.

gestural: CHRISTELLE MATTHEE .. DATE: 10 JANUARY 2011 ©2011 Christelle Matthee All rights reserved 2 Abstract Social media has radically transform todays media landscape, and presents unrestricted relations practitioners with new possibilities and opportunities to produce their companies. Social media enables public re lations to observe in cabaret to find out w! hat people need; what content they are looking for; and how your caller-out can help them. However, will savory in online conversations give an organisations consumers a piece? Past PR models exemplify how methods of communication was established and used in the past. However, the Grunig and Hunt...If you want to get a full essay, auberge it on our website: OrderEssay.net

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