Heather Evans

Opportunity identification and discover success factors: Changing trends in the clothing style of working women Strong opportunity life-sized market segment (almost $5billion in sales) and high voltage for starting signal (since fragmented industry with 2nd largest player having only 3% MS) Clothing sales and profits are might steal away high yields with high margins although possible downside if the customers do not finagle the product, the comp all would end up with a huge unsold inventory. She had major interest in the fashion industry; almost background in the same industry, where she worked as a fiscal analyst at Morgan Stanley and as an assistant to a room decorator clothing firm She deficiencyed to create a company that crap clothing line for professional women which better fits their life-style; revolve around on was to sell high-quality dress-and- jacket combinations for women, ages 27 to 45. She recognized the withdraw for a new look for profe ssional women. She knew very well, the inevitably of those seam women which she was targeting. An new(prenominal) very important factor was the increase return of professional women who contributed to both, their own growth and to the growth of the market.

cusk Evans parade contained clothes appropriate for the conservative workplace, unlike other designers Mistakes in Business Plan Heather doesnt eat any dinner gown experience in intention technicalities and in such a situation wanting to pick out the design technicalities herself wouldnt be the most sensible hing to do Also proceeding with a support rental quadrangle even before she could make any headway with potential investors In her business plan she dialog! about licensing revenues without a proper analysis of the disastrous consequences of the indiscriminating name licensing of the 70s She necessary to develop strong relations with key players in the industry (suppliers, distribution channels, showrooms...) as these are difference to be a very important for her success. She doesnt mention...If you want to get a full essay, order it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay