Operating Strategy Operating Strategy Apollo Hospitals, India Considering the elements of a strategical service sight, the following are the factors applic equal to(p) to the Apollo Hospitals of India. The service day-dream framework are according to an exhibit from "Lessons in the go Sector" by James L. Heskett, Harvard Business Review, March/April 1987, p. 120. 1. lav mart segments · Population Statistics : Population above 920 mill. people with bare(a) variety of economic levels, social statuses, and cultures. Lowest per capita GNP $255, foundation growth 2% p.a. Growth real GNP 4.5%. restore class 270 mill.
Wealthy 30 million people. · Target trade Segment : Upper middle class, the wealthy, and company employees with health reparation (108 million in 1994 ). Half of the middle class able-bodied to pay for private health care. · Current Market crack : Most hospitals are state run at real low cost, low tech, and low quality. Private medical facilities ...If you demand to get a full essay, order it on our website:
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