Task Environment Of Samsung

Task environment analytic thinking Customer analytic thinking In 2010,Samsung introduced 74 reapings in China market. It emphasizes fool disposition and spirt closely in its outward appearance design. of import features of its products attracting consumers are thinness and delicateness. Samsung thinks that it is as important to build brand equality as put forward sales of middle- gamy finale products. Samsung positions its master(prenominal) market in the middle-high end market. Its chief(prenominal) customers are junior generation aging from 22-35.Most of them young white collars who arouse good education background and high income. They enjoy fond activity and pursue fashion. Not but do they sacrifice the relatively higher consume index but alike the courage of trying new products. Samsung focuses on design optimization and introduces new products very frequently, which suite its main customers preference of fashion and freshness. Whats more, they pur sue outstanding exist performance and functional value, kind of than blindly following the public. And because of their inactive income and certain economical power, this group of people is the most in all likeliness royal customer in the future. For so long, Samsung has making its long success depending on its center field competence rather than the total technology.

The beautiful design and quick updates of products are main presentations of its core competence, which is also the main reason of the customers consuming behavior. To hold its main customers, Samsung will continue its political campaign in the combination of product design and product quality. adversary ana lysis According to the sales inform and b! rand oversight report in 2010 and 2011 in China market, Samsung, apple iPhone and Nokia disport the top three. In the view of sales and market share, both(prenominal) Apple iPhone and Nokia should be the main competitors of Samsung. However, in the respect of product situation and shared customer, the real competitor of Samsung should be Nokia. several(prenominal) reasons sum to the point:...If you want to get a in full essay, assemble it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: write my essay