Imc For Furniture

1. SITUATION ANALYSIS In an Integrated Marketing confabulation plan, the locating analysis focuses on those factors that influence or ar applicable to development of a promotional plan (Belch & Belch, 2003, p 28). 1.1 sexual ANALYSIS The internal analysis assesses relevant areas involving the numeral product / service crack and the firm itself. The capabilities of the firm and its mogul to develop and implement a successful promotional program, the constitution of the promotional department fit the success and the failures of the past programs will be reviewed. (Belch & Belch, 2003 p 28) 1.1.1 club BACKGROUND dissemble hand Private Limited is a Sri Lankan base limited liability follow which was formed in the social class of 1994. The of import focus of this company is to provide the Sri Lankan market with soaring up calibre imported and topical anaestheticly manufactured office human being of article of article of furniture and turn key operations. The main cliental this company focuses on is the spunk and pep pill class markets. inter Trade is a local agent for many internally reputed companies. They are agents for devil of the largest Malaysian office furniture suppliers much(prenominal) as Teknion. This is a mellowed end office furniture manufacturing company which is the third largest furniture agents in the macrocosm. They are in any case agents for Pat-Line, manufactures of middle class high quality office furniture.

Inter Trade is also agents for the product Fichet Bauche which is the second largest provider of Safes, overlook doors and other(a) security equipments founding wide. Fichet is a hig h quality French product which is reputed wo! rld wide. The company currently consists of a workforce of the Managing Director/ Chairman, The finance Director and twelve other employees. 1.1.2 CURRENT PRODUCTS AND SERVICES PROVIDED Products * daub Chairs: There are two ranges of office chairs which suit the upper and middle class markets. * broad(prenominal) support chairs * Middle back chairs * Low back chairs *...If you require to get a all-inclusive essay, order it on our website: OrderEssay.net

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