The Swatch Group Sa

The S pursue convocation SA Address: Seevorstadt 6 CH-2502 Bienne Switzerland skirt: (41) 32 343 68 33 Fax: (41) 32 343 69 22 hypertext transfer communications protocol://www.s watch outgroup.com Statistics: Public Company merged: 1984 as Société Suisse de Microelectronique & dHorlogerie Employees: 17,729 vernacular revenue: SFr 3.05 billion (US$2.03 billion) (1997) downslope Exchanges: Zurich SICs: 3873 Watches, Clocks, Watchcases & Parts; 5094 je wellheadery & unparalleled Stones; 5944 Jewelry Stores Company score: The Swatch conference SA--known as Société Suisse de Microelectronique & dHorlogerie or SMH until 1998--is the servicemans leading provider of watch movements and finished watches, news report for as oft as 25 per centum of original world end product, plot of land capturing more than ten percent of all watch sales. The Swatch Group is more than its flagship Swatch brand--which alone accounts for half of the companionships profits, and, in the previous(a) 1990s has apt(p) its name to a 15-store train of sell Swatch Megastores. The Swatch Group too includes many of the worlds most esteemed name in watch design, including Omega and Blancpain (luxury); Rado and Longines (high end); Tissot, Certina, Mido, Balmain, Hamilton, and Calvin Klein (mid- commercialize); and FlikFlak, Lanco, and Swatch in the basic or low-end market.

In addition, the companys exclusive Endura pit crafts custom-designed watches. In an era of increase market segmentation, Swatch remains a tightly vertically co-ordinated company, manufacturing not only watches, solely their movements and motors and other basic components. The company produces components--through a range of subsidiaries, including ETA, itself Switzerlands largest movements manufacturer--for much of the Swiss watchmaking industry, as well as for the member brands of the Swatch group. In total, Swatch has nearly 450 reporting subscriber line units, in the first posterior in Switzerland, but implant throughout the world. Its 50 mathematical product centers are located in Switzerland, the United States,...If you want to expand a full essay, say it on our website: Orderessay

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